Publication Date: 28/01/2021 ISBN: 9780141975801 Category:

The Power of Bad

John Tierney, Roy F. Baumeister

Publisher: Penguin Books Ltd
Publication Date: 28/01/2021 ISBN: 9780141975801 Category:
Paperback / Softback

£9.99

Quantity:

Description

Why does a bad impression last longer than a good one? Why does losing money affect us more than gaining it? What makes phobias so hard to shake?

The answer is the negativity bias – or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad events more strongly than good ones. It makes sense in evolutionary terms, but in our modern world the lure of bad is more powerful than ever. It governs our moods, drives marketing and dominates the news. It can explain everything from why wars start or couples divorce, to why we mess up job interviews or feud with neighbours.

But there is good news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias, fighting back with our rational minds to manage the bad in our lives – and even using its power for positive results.

Publisher Review

Tierney and Baumeister argue their case forcefully and well, and supply vast quantities of evidence in its favour * Daily Mail * Illuminating * Times *

Find this book on the following lists

Book experts at your service

What are you looking for?

A recommendation
Something specific
  • Mr B's Recommendation Station
  • Fill in the three questions below, along with your name and email address, and our book experts will be in touch soon with their personal recommendations
  • I'm after something specific
  • Tell us about the book, author or subject you're looking for, along with your name and email address and our book experts will be in touch as soon as possible