Description

Wonderful book which I couldn’t put down. – Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. – Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. – Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design* November 2022

Publisher Review

In an industry which is currently engaged in a civil war between creative Cavaliers and reductionist Roundheads, this book provides a healthy blast of brutally honest common sense. This lesson is all the more urgent and convincing, given the lifetime of experience which lies behind it. * Rory Sutherland, Vice Chairman, Ogilvy UK *