Publication Date: 28/08/2020 ISBN: 9780136766797 Category:

Techniques of Visual Persuasion

Larry Jordan

Publisher: Pearson Education (US)
Publication Date: 28/08/2020 ISBN: 9780136766797 Category:
Paperback / Softback

£29.99

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Description

In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve:

Persuasive techniques
Communication skills
Business presentations
Photos and images
Videos and motion graphics

To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

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