Publication Date: 03/03/2011 ISBN: 9781847940322 Category:

Switch

Dan Heath, Chip Heath

Publisher: Cornerstone
Publication Date: 03/03/2011 ISBN: 9781847940322 Category:
Paperback / Softback

£9.99

Quantity:

Description

___________________________________
Change is hard. It doesn’t have to be.

We all know that change is hard. It’s unsettling, it’s time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds – from the secrets of successful marriage counselling to the pile of gloves that transformed one company’s finances – the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Publisher Review

A fantastic book * Wired * Witty and instructive * Wall Street Journal * Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality * BBC Focus * Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making * Time * A must-read * Forbes *

Book experts at your service

What are you looking for?

A recommendation
Something specific
  • Mr B's Recommendation Station
  • Fill in the three questions below, along with your name and email address, and our book experts will be in touch soon with their personal recommendations

  • I'm after something specific
  • Tell us about the book, author or subject you're looking for, along with your name and email address and our book experts will be in touch as soon as possible