Start With Why
Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
Because in business it doesn’t matter what you do, it matters why you do it.
Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.
This book is for anyone who wants to inspire others, or to be inspired.
Based on the most-watched TED Talk of all time.
‘One of the most useful and powerful books I have read in years’ William Ury, coauthor of Getting to Yes
‘This book is so impactful, I consider it required reading’ Tony Robbins, bestselling author of Awaken The Giant Within
This book is so impactful, I consider it required reading -- Tony Robbins, bestselling author of Awaken The Giant Within A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book * Forbes * One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life -- Sir Richard Branson, founder of the Virgin Group
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