Publication Date: 16/06/2022 ISBN: 9781350215931 Category:

Pret-a-Porter, Paris and Women

Alexis Romano

Publisher: Bloomsbury Publishing PLC
Publication Date: 16/06/2022 ISBN: 9781350215931 Category:
Paperback / Softback


This book is scheduled to be published on 16/06/2022.
You can order it now and we'll ship it once available.


In the first critical history of French ready-made fashion, Alexis Romano examines an array of cultural sources, including surviving garments, fashion magazines, film, photography and interviews, to weave together previously disparate historical narratives. The resulting volume – Pret-a-Porter: Paris and Women – situates the ready-made in wider cultural discourses of art, design, urbanism, technology and international policy.

Through a close study of fashion magazines, including Vogue and Elle, Romano reveals how the French ready-made and the genre of fashion photography in France developed in tandem. Analyses of representations of space, women and pret-a-porter in such magazines – alongside other cultural ephemera such as contemporary film, documentary photography and family photographs – demonstrate that popular conceptions of fashion and modernity shifted in the period 1945-68.

By connecting national and personal histories, Pret-a-Porter: Paris and Women reveals the importance of the ready-made to broader narratives of postwar reconstruction, national identity, gender and international dialogue.

Publisher Review

This carefully researched and illustrated book offers a vibrant cultural history of French ready-to-wear, and of the ways its organization, promotion and representation are intimately connected to conceptions of identity, femininity and modernity. * Agnes Rocamora, London College of Fashion, University of the Arts London, UK * This important book responds with both clarity and finesse to a lack of in-depth studies of a key period in the history of fashion: the post-war era, when everything had to be reinvented; and during which the rise of Pret a Porter and its creative proliferation in the 1960s mirrored the upheavals taking place within society. * Geraldine-Julie Sommier, Chloe Archive director, Paris, France * Pret-a-Porter, Paris and Women offers a compelling narrative of national reconstruction and gender identity in the ready-to-wear clothing industry of post-World War II France. Alexis Romano skillfully unpacks the relationship between fashion photography, women's magazines and the city of Paris, and by interpreting fashion's representations through the lens of political theory the author also makes an important contribution to methodology. * Francesca Berry, University of Birmingham, UK *

Book experts at your service

What are you looking for?

A recommendation
Something specific
  • Mr B's Recommendation Station
  • Fill in the three questions below, along with your name and email address, and our book experts will be in touch soon with their personal recommendations

  • I'm after something specific
  • Tell us about the book, author or subject you're looking for, along with your name and email address and our book experts will be in touch as soon as possible