Measure What Matters
INSTANT NEW YORK TIMES BESTSELLER
‘For anyone interested in becoming a better manager’ – Bill Gates
Discover the revolutionary approach to goal-setting behind the explosive growth of Intel, Google, Amazon and Uber.
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. After implementing Doerr’s system of Objectives and Key Results (OKRs), the company grew exponentially. Today, that same startup – Google – has a market cap exceeding $600 billion.
Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model, objectives define what we seek to achieve and key results are how those top priority goals will be attained. They focus effort, foster coordination and enhance workplace satisfaction. For the first time in Measure What Matters, Doerr shares behind-the-scenes case studies to demonstrate the agility and explosive growth that OKRs have spurred at so many leading organizations.
With a foreword by Larry Page, and contributions from Bono and Bill Gates, this book will show you how to collect timely, relevant data to track progress – to measure what matters. It will help any organization or team aim high, move fast, and excel.
In addition to being a terrific personal history of tech in Silicon Valley, Measure What Matters is an essential handbook for both small and large organizations; the methods described will definitely drive great execution -- Diane Greene * CEO of Google Cloud * 'Measure What Matters will transform your approach to setting goals for yourself and your organization. John Doerr pushes every leader to think deeply about creating a focused, purpose-driven business environment' -- Mellody Hobson * president of Ariel Investments * I'm a big believer in John Doerr's simple yet effective OKR system-I've seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success -- Anne Wojcicki * founder and CEO of 23andMe * Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world -- Reid Hoffman * cofounder of LinkedIn and author of The Start-up of You * 'I'd recommend John's book for anyone interested in becoming a better manager' -- Bill Gates 'John Doerr has been the source of management magic for many of the most iconic companies in Silicon Valley that went on to change the world. Measure What Matters is a must read for anyone motivated to improve their organization' -- Former Vice President Al Gore * chairman of the Climate Reality Project * 'Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable and effective team. It encourages the kind of big, bold bets that can transform an organization' -- John Chambers * executive chairman of Cisco * John Doerr is a Silicon Valley legend. He explains how transparently setting objectives and defining key results can align organisations and motivate high performance -- Jonathan Levin * dean of Stanford Graduate School of Business * 'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' -- Gordon Moore * cofounder and former chairman of Intel * 'In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colourful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organisations of any size' -- Walter Isaacson * author of Steve Jobs and The Innovators * 'Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life. John Doerr makes Andy Grove a mentor to us all. If every team, leader and individual applied OKRs with rigor and imagination, all sectors of society could see an exponential increase in productivity and innovation' -- Jim Collins * author of Good to Great * 'Measure What Matters shows how any organization or team can aim high, move fast, and excel' * Sheryl Sandberg, Facebook COO and founder of Leanln.org and OptionB.org *
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