Dale Vince, John Robb
“Revealing, inspiring and funny. This book is a joy to romp through, which is good, because its final chapter is the important truth we all need to hear and understand if we are to survive this mess we’ve made” – Chris Packham
“I found Manifesto enthralling, thought-provoking and I learnt so much from it. Nor had I any idea that we had our own Archimedes living in The Cotswolds.” – Jilly Cooper
How one maverick entrepreneur took on UK energy… and won.
Dale Vince never intended to start a business. Driven by a passion for sustainability, he left school aged 15 and became a New Age traveller, living for free in a wind-powered double decker bus. But after building his first wind turbine, he realised that to change the world he needed to be on the grid, not off it. In 1996 he founded green energy company Ecotricity based on principles of social, financial and environmental sustainability, and changed the landscape of UK energy forever.
Since then, Dale has been appointed a UN ambassador for climate issues, become the owner of the first ever vegan football club, and amassed a fortune of over GBP120 million built on sustainability. He has also been a vocal supporter of Extinction Rebellion which, like Ecotricity, is based in Stroud. In this book, he shares his single-minded and uniquely purpose-orientated approach to business, with lessons learned from experience that will speak to any fledgling entrepreneur.
This is the story of a man whose unwavering mission to help save the environment has driven him all the way to the top, and a powerful manifesto for anyone who wants to change the world.
Revealing, inspiring and funny. This book is a joy to romp through, which is good, because its final chapter is the important truth we all need to hear and understand if we are to survive this mess we've made.-Chris Packham Mad Max meets Laurie Lee.-Andrew Merrell, Raikes Journal I found Manifesto enthralling, thought-provoking and I learnt so much from it. Nor had I any idea that we had our own Archimedes living in The Cotswolds.-Jilly Cooper Manifesto is not just an essential read, it's highly entertaining. Dale Vince is the UK's best known eco entrepreneur and he tells a great story - from pitched battles with the cops as a new age traveller to standoffs with the fossil fuel energy barons. Think Silent Spring meets Succession. Ultimately this book calls out both boring eco orthodoxy and unhinged 'moonshot' rhetoric instead setting out a compelling, accessible case for radical and rapid sustainable change.-Lucy Siegle
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