Description

Two of the UK’s leading economists call for an end to extreme individualism as the engine of prosperity

‘provocative but thought-provoking and nuanced’ Telegraph

Throughout history, successful societies have created institutions which channel both competition and co-operation to achieve complex goals of general benefit. These institutions make the difference between societies that thrive and those paralyzed by discord, the difference between prosperous and poor economies. Such societies are pluralist but their pluralism is disciplined.

Successful societies are also rare and fragile. We could not have built modernity without the exceptional competitive and co-operative instincts of humans, but in recent decades the balance between these instincts has become dangerously skewed: mutuality has been undermined by an extreme individualism which has weakened co-operation and polarized our politics.

Collier and Kay show how a reaffirmation of the values of mutuality could refresh and restore politics, business and the environments in which people live. Politics could reverse the moves to extremism and tribalism; businesses could replace the greed that has degraded corporate culture; the communities and decaying places that are home to many could overcome despondency and again be prosperous and purposeful. As the world emerges from an unprecedented crisis we have the chance to examine society afresh and build a politics beyond individualism.

Publisher Review

this thoughtful polemic... is clear, punchy and... convincing... their breezy, no-nonsense guide is packed with excellent advice - a plea for expertise rather than feeling, for pragmatism rather than ideology and for listening rather than shouting. -- Christina Patterson * Sunday Times * Two of the most thoughtful economists writing today ... Collier and Kay are interesting on almost every subject they alight upon. -- Richard Reeves * Literary Review * Written by two of the UK's best economists, the book attacks the solipsistic individualism that permeates modern economics and far too much of modern society. The book's animating idea is that humans are first and foremost social animals. Our successes always depend on co-operation. The authors apply this concept to our economic, social and political institutions, which can, they argue, only be revived by being seen as self-sustaining communities. -- Martin Wolf * Financial Times Books of the Year * Their analysis is pitiless and compelling. This is a fine, incisive polemic. -- Clement Knox * Telegraph * In a provocative but thought-provoking and nuanced argument, Collier and Kay argue that our culture of hyper-centralisation is choking us. -- Books of the Year * Daily Telegraph *