Publication Date: 12/05/2022 ISBN: 9780753555002 Category:


Kenneth Cukier, Viktor Mayer-Schoenberger, Francis de Vericourt

Publisher: Ebury Publishing
Publication Date: 12/05/2022 ISBN: 9780753555002 Category:
Paperback / Softback




A Financial Times and Economist Book of the Year
‘Wonderfully stimulating… will teach you to see around corners’ – TIM HARFORD
‘A paean to cognitive agility and the elasticity of the imagination’ – ECOMOMIST
‘Captivating… will transform the way you think’ MARISSA KING, PROFESSOR AT YALE SCHOOL OF MANAGEMENT

The power of mental models to make better decisions

We’re often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don’t depend so much on the final moment of choosing but on generating better alternatives to choose between. That’s framing. It’s a cognitive muscle we can strengthen to improve our lives, work and future — to meet this historical moment. Framers shows how.

Publisher Review

A tightly written prescription for smart thinking... A bold call to reinject pluralism and progressive human values into a decision-making process dominated by algorithms or gut instinct * Financial Times -- 2021 Summer Books List * A simply wonderful reimagining of human ingenuity. It will teach you to see around corners * Tim Harford, bestselling author of How To Make The World Add Up * Reveals how you can recognize the lenses that you're applying ... an important read -- a steady hand for our turbulent times * Adam Grant, #1 New York Times bestselling author of THINK AGAIN * A fascinating look at what makes humans special and how people can improve the way they think to stay ahead of the machines * Mustafa Suleyman, Co-founder of DeepMind, Vice-President of Google * A paean to cognitive agility and the elasticity of the imagination * The Economist * Packed with big ideas, great stories, values and verve that make it a delight to read. It will certainly change how you think-and might just change the world too * Annie Duke, best-selling author of THINKING IN BETS and former poker champion * A great book filled with fresh perspectives to help us out during the rise of AI so we can usher in the Age of Humanity *, musician and entrepreneur * A captivating read... Framers will transform the way you think * Marissa King, Professor at Yale School of Management * Brilliantly shows that mental models are at the heart of creativity, critical thinking and innovation, and how we can get better at it to solve our toughest business and social challenges * Aaron Levie, CEO of Box * Provides insight into how we can all nurture more of a beginner's mind and manifest breakthrough ideas for building a better future * Marc Benioff, chairman and CEO, Salesforce * An appealing pop-science guide to creativity [and] an astute analysis of problem-solving * Kirkus Reviews * Humans today live a much easier, more comfortable, and more pleasant existence than ever before, but we also face our greatest existential challenges as a species, and in order to survive we will need not only cooperation, but a new and diverse set of cognitive frames ... [this book] teaches us how to better frame things for ourselves as individuals * Porchlight BOOK TO WATCH *

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