‘If you want to be inspired to build more sustainable organizations, Deep Purpose should be your next read’ Arianna Huffington, Founder & CEO, Thrive Global
‘Insightful, practical, and timely’ Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife
‘Deep Purpose points to the conversations we must have right now about how to redefine the role of business in society, restore trust, and enhance our license to operate … Highly recommended’ Paul Polman, former CEO, Unilever
Distinguished Harvard Business School professor Ranjay Gulati takes readers inside some of the world’s most purposeful companies to understand the secrets to their success
Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like ‘mission’, ‘vision’ and ‘values’. Even well-intentioned leaders don’t understand purpose’s full potential and engage with it half-heartedly and superficially.
Having conducted extensive field research and interviewed leadership at purpose-oriented companies including Etsy, Lego and Microsoft, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders and communities alike. To get this right, leaders must fundamentally change not only how they execute purpose but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organisation’s reason for being more intensely, thoughtfully and comprehensively than ever before.
As he argues, a deeper engagement with purpose can serve as a radically new operating system, enhancing performance while also delivering meaningful benefits to society. It’s the kind of inspired thinking that businesses – and the rest of us – urgently need.
‘Purpose isn’t a “nice-to-have” in the business world anymore. It’s a “must-have”. This comprehensive guide breaks down why cultivating purpose isn’t just the right thing for businesses to do – it’s the smart thing too.’ Carmine Di Sibio, Global Chairman and CEO, EY
‘Many leaders today strive to align purpose with financial success, but only a few succeed. Gulati analyzes the tough challenges that leaders everywhere must address if they are to save the planet while also delivering strong profits.’ Toshiaki Higashihara, Executive Chairman & CEO, Hitachi, Ltd.
Deep Purpose points to the conversations we must have right now about how to redefine the role of business in society, restore trust, and enhance our license to operate. As Gulati rightly argues, the winning formula is moral leadership and a multistakeholder model with purpose at its core. It entails both leadership and systems transformation. Highly recommended. * Paul Polman, former CEO of Unilever; co-founder and chair, IMAGINE * Brilliant and thought-provoking as ever, Ranjay Gulati applies scholarly rigor to the important topic of purpose. This book is a must-read for all leaders who wish to embark on or continue a journey toward a vibrant, high-performance business. * Kasper Rorsted, CEO, Adidas * Pursuing a purpose as a company means arriving at a clear understanding of what you were put on this planet to do. It helps you steer in the right direction, navigate tradeoffs, and, when connected to a social or personal purpose, it can inspire remarkable performance. Deep Purpose peels back the layers to unveil what it truly takes to cultivate a purpose-driven culture, one that enables both the company and its employees to experience its power and benefit from the growth it can generate. * Corie Barry, CEO, Best Buy * Many leaders today strive to align purpose with financial success, but only a few succeed. Gulati analyzes the tough challenges that leaders everywhere must address if they are to save the planet while also delivering strong profits. He provides a compelling account of what it means to be purpose-driven--a crucial objective for us as well as other organizations in the social innovation space. * Toshiaki Higashihara, Executive Chairman & CEO, Hitachi * Leaders often invoke the rhetoric of corporate purpose to elevate their or their company's image. But for the people who work in these companies, the search for purpose is a real and defining part of their professional life. Gulati's book illustrates how the best leaders help employees discover a tangible link between the organization's stated purpose and what they do on the job. When people "come alive" with a sense of purpose in their work, their motivation, energy, and creativity blossoms. * Ken Frazier, former CEO of Merck * Purpose isn't a "nice-to-have" in the business world anymore. It's a "must-have." Purpose-driven organizations will lead the future, and Ranjay Gulati's Deep Purpose is essential reading for anyone who wants to be at the head of the pack. This comprehensive guide breaks down why cultivating purpose isn't just the right thing for businesses to do - it's the smart thing too. * Carmine Di Sibio, Global Chairman & CEO, EY * Many leaders give lip service to purpose, but few know how to create a compelling one. Ranjay Gulati is a preeminent scholar of organizational strategy, and in this book he shows what it takes to walk the talk on purpose. It's an insightful, practical, and timely read on building a mission that serves employees, customers, and communities along with shareholders. * Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast, WorkLife * In this provocative and richly-researched book, Ranjay Gulati argues that the pursuit of profits without purpose is no longer a sustainable business model. As he shows, the road to high performance, for both individuals and for companies, depends on deepening our connection to enduring and essential human values. If you want to be inspired to build more sustainable organizations, Deep Purpose should be your next read. * Arianna Huffington, Founder & CEO, Thrive Global *
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