Publication Date: 01/08/1998 ISBN: 9781841120638 Category:

Crossing the Chasm

Geoffrey A. Moore

Publisher: John Wiley and Sons Ltd
Publication Date: 01/08/1998 ISBN: 9781841120638 Category:
Paperback / Softback

£14.99

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Description

In Crossing the Chasm, Geoffrey Moore, the world’s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

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