Description

Circle Back! is a tongue-in-cheek A-Z guide to the weird and often perplexing world of corporate jargon.
Ever been told to dial-up your deliverables, deep dive in search of whitespace, identify the blue thread or open the kimono before you boil the ocean – and not had a clue what was being asked of you? If so, this book will help move the needle and deliver a paradigm shift in terms of your understanding of the corporate world.
Covering every term from ‘across the detail’ to ‘wheelhouse’, Circle Back! will help you navigate the linguistic minefield of any office or online meeting. It provides a comprehensive dictionary of today’s most used business buzzwords while also poking fun at our bizarre and collective compliance in using a completely different vocabulary while at work.

Publisher Review

"I was out of the loop on this one. But George Baggaley seems to have played a blinder!" - Rory Sutherland, vice chair of Ogilvy UK "You'll nod, wince and laugh out loud at the observations in George Baggaley's book on corporate bullshit and organizational double-speak. It's a public service and a call to action for everyone who works in corporate communications, marketing and public relations to do better. Thank you, George." - Stephen Waddington, director at Wadds Inc. & co-author of Exploring Public Relations and Management Communication "Business buzzwords are the ultimate hiding place for impostors, obfuscators and time-wasters. This book shines a much-needed light on these verbal sins of the corporate world." - Will Rolls, senior marketing executive