Description

A TIMES BOOK OF THE YEAR

‘A small masterpiece. There is something funny, notable or awe-inspiring on every single page’ Jenny Colgan, Spectator

A joyful celebration of books – the perfect gift for bibliophiles, word lovers and anyone who’s ever wondered, should you judge a book by its cover?

We love the words in books – but what about the words on them? How do they work their magic? Penguin Books blurb wizard Louise Willder joyfully divulges what those 100-or-so words can tell us about literary history, the craft of writing, authors from George Orwell to Zadie Smith, genres from children’s fiction to bonkbusters, cover design, the dark arts of persuasion and even why we read. She also answers burning questions such as:

* Should all adjectives be murdered?

* Is blurbing sometimes maybe lying?

* Which classic novel was nearly called The High Bouncing Lover?

* What are the worst blurbs of all time?

‘The bookiest book about books you’ll ever read – I loved it’ Lucy Mangan

‘Truly delightful…I couldn’t have had more fun’ Benjamin Dreyer

‘Very funny, erudite and profound. A delight!’ Nina Stibbe

Publisher Review

'A small masterpiece. There is something funny, notable or awe-inspiring on every single page. Some books simply slide into your life like good-humoured old friends. This is undoubtedly one of them.' -- Jenny Colgan * Spectator * 'Truly delightful... charming and gracefully learned... Louise Willder, a copywriter with decades of experience, brings so much joy and, indeed, enthusiasm to her book about books that anyone who revels in reading will find real enchantment here. I couldn't have had more fun.' -- Benjamin Dreyer, author of the New York Times bestseller Dreyer's English 'The bookiest book about books you'll ever read - I loved it.' -- Lucy Mangan, author of Bookworm 'A little marvel...consummately brilliant' * Daily Mail * 'Very funny, erudite and profound. A delight!' -- Nina Stibbe 'I love this book's sheer happiness and humanity. It is rich, wise and soul-awaking, exhilarating-like-the-snowman-flying-through-the-air-of-human-gloriousness. And, God, she's funny. Buy it, read it, give it.' -- Martin Latham, author of The Bookseller's Tale 'This total gem is an illuminating, dazzling, quirky, fascinating, erudite, thought-provoking, hilarious and totally essential celebration of the outside of books. Willder is my new style icon.' -- Caroline Sanderson, The Bookseller, Editor's Choice 'This book is ace! A must-read for any and every writer or book-obsessed person!' -- Sophie Hannah 'Jammed with funny, curious and stylish thoughts and insights, Blurb Your Enthusiasm will be loved by absolutely everybody with an obsessive interest in books and their appearance.' -- Simon Winder, author of Germania 'For anyone who needs or wants to use words persuasively, this is the most enjoyable masterclass you'll ever read.' -- Rob Williams, screenwriter of Killing Eve and The Victim 'Uproarious, gossipy and utterly fascinating: a masterclass in how to judge a book by its cover. It makes words seem weird and wild again.' -- Henry Eliot, author of The Penguin Classics Book 'Louise Willder's witty guide Blurb Your Enthusiasm is a treat for insiders and book-world fans... Wilder celebrates the practice of turning literature into a catchy product that both illuminates people about a book and retains the book's mystique.' -- Foreword Reviews