Description

Bossy. Frigid. Spinster. Sl*t. Mumsy. Milf. Bimbo. The English language has a seemingly infinite number of judgemental and hypocritical words to describe women and their life choices. We can’t win, no matter what we do.

Whether it’s on the sofa of ITV’s This Morning or online, Ashley James is a fierce advocate for women. In Bimbo, she unpacks the labels that box women in, and the systems that keep them there. From ‘bossy’ little girls, ‘tarty’ teens, to mothers who ‘let themselves go’, and ‘left-on-the-shelf’ single women, Ashley dissects the systems that try to confine us and asks: what if we broke free?

Told through raw personal stories, humour and with a fierce feminist lens, this is a battle cry for every woman who’s ever felt too much – or not enough. This is a call to women stop shrinking, stop competing, and start rising – together.

This is a book to be shared, discussed, and cherished, and a beacon of hope for a better future.

Publisher Review

‘Raw and gloriously unapologetic … a rallying cry for every woman who’s ever been told to stay quiet.’ * Carol Vorderman * ‘Ashley is a much-needed force. An excellent communicator and a defiant and expansive thinker.’ * Jameela Jamil * ‘Bold, brave and brilliantly told – this is the book I’ve been waiting for my whole life.’ * Bryony Gordon * Ashley James writes with honesty, courage and clarity. Bimbo is a fearless exploration of how women are judged, underestimated and underestimated again, and how reclaiming our narratives can be an act of liberation. A timely and empowering read. — Katie Piper OBE ‘The way Ashley expertly pulls apart inherent female injustices will leave you feeling outraged at a system still so stacked against women. But what I took away even more than that from the book, was the sheer joy of knowing that there are the Ashley’s of the world around to loudly call bullsh*t on it all. Just as she does on TV, in Bimbo, Ashley pulls apart the issues facing the modern woman and puts them back together again with brilliantly considered thought and context. Ignore this Bimbo at your peril.’ * Ellie Taylor * This book feels like someone finally saying the quiet parts out loud. BIMBO is honest, brave and fiercely validating; Ashley dismantles the labels used to keep women small and exposes the systems that taught us to internalise them. — Alex Light