Description

THE EXPANDED EDITION

‘Just might be the best business book ever written’ Forbes Magazine
‘This book should be required reading for any manager’ Charles Duhigg
‘Full of detail about an interesting, intricate business’ The Wall Street Journal
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The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar’s singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story quartet, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph. D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar.

Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn’t just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn’t a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
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Readers love Creativity, Inc.

‘Incredibly inspirational’
‘Great book. Wish I could give it more than 5 stars’
‘Honestly, one of the best books I’ve read in a long time’
‘Read it and read it again, then read it again and then again’
‘Great book!! Fantastic read’

Publisher Review

Achieving enormous success while holding fast to the highest artistic standards is a nice trick-and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager * Charles Duhigg - Author of THE POWER OF HABIT * Pixar uses technology only as a means to an end; its films are rooted in human concerns, not computer wizardry. The same can be said of Creativity Inc., Ed Catmull's endearingly thoughtful explanation of how the studio he co-founded generated hits such as the Toy Story trilogy, Up and Wall-E. . . . [Catmull] uses Pixar's triumphs and near-disasters to outline a system for managing people in creative businesses-one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture * Financial Times * Just might be the best business book ever written * Forbes Magazine * This is best book ever written on what it takes to build a creative organization. It is the best because Catmull's wisdom, modesty, and self-awareness fill every page. He shows how Pixar's greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: Making films that make them feel proud of one another. * Robert I. Sutton, Professor of Management Science at Stanford University, author of The No A**hole Rule and co-author of Scaling Up Excellence * Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn't strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation. * George Lucas *